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Artificial sweeteners have no calories, but they do not leave you feeling full. This means that after you are not satisfied by your diet drink, you will want something else as well, and end up having consumed more than you would have done in the first place.
Another obvious problem is that artificial sweeteners may still feed into sugar addiction as they train the taste buds to want increasingly sweeter foods. Even more worrying than this are more serious health concerns that some of these artificial sweeteners have been linked to, such as cancer, nausea, digestive upset, impaired memory, headaches and mood disorders.